Insights
Notes from inside the build.
Shopify development, subscription commerce and the decisions behind them — written by the people doing the work.
Shopify Canvas: What the AI Store Builder Does for a Small Brand, and Where It Stops
Shopify launched Canvas on 1 October 2026 — a workspace where Sidekick builds and edits your theme from a conversation. What it can do, the nine things it cannot do yet, and how to use it without breaking your store before Black Friday.
shopify
How Much Does Shopify Development Cost in 2026? Real Prices, Not Ranges
What Shopify development actually costs a small or growing brand in 2026 — audits from $299, theme work from $999, apps from $1,999 — and the four things that move a quote.
10 min read
shopify
Shopify AI Commerce and Subscriptions: Discovery Is Ahead of Direct Checkout
Shopify subscription products can enter AI-assisted discovery, but they cannot yet complete Microsoft Copilot direct checkout. Here is the practical path for subscription brands.
10 min read
shopify
Agentic Commerce: The Shopify Work Worth Doing Now
Most Shopify brands do not need an autonomous storefront. They need clean product data, hard approval limits, and a buying journey an agent can safely assist.
10 min read
shopify
Shopify Theme vs. Custom App vs. Headless: Which Build Do You Need?
A decision guide for Shopify merchants choosing between a theme rebuild, custom app, or headless storefront — including the costs and constraints that rule each option out.
9 min read
shopify
Shopify Website Audit: What a Core Web Vitals Audit Should Actually Find
A practical Shopify website-audit checklist for merchants who need to isolate Core Web Vitals, technical SEO, conversion and app-cost problems before approving a rebuild.
9 min read
shopify
Best Shopify Agencies: A Verified Shortlist and Selection Guide
How to shortlist a Shopify agency by need, not by a generic top-10 list — methodology, an RFP checklist, red flags, and disclosed profiles.
10 min read
ecommerce
Most Profitable Products to Sell Online: Margins & Validation
A framework for finding profitable products to sell online, real unit economics (including 2025–2026 tariff changes), and how to validate demand before buying stock.
13 min read
shopify
Shopify Conversion Rate Optimization: A Data-Backed Playbook
Real Shopify conversion benchmarks, a repeatable audit method, and a prioritized tactics list by funnel stage — sourced, not guessed.
14 min read
shopify
How to Set Up a Shopify Store: Complete Launch Checklist
A step-by-step Shopify setup guide — costs, admin configuration, payments, legal pages, sales channels and a full pre-launch checklist.
14 min read
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Free checklist
The 25-point Shopify store audit checklist
The same checks we run in a paid audit — performance, SEO and answer engines, conversion, accessibility and code — as one page you can work through yourself or hand to your developer.