Insights
Notes from inside the build.
Shopify development, subscription commerce and the decisions behind them — written by the people doing the work.
Agentic Commerce: The Shopify Work Worth Doing Now
Most Shopify brands do not need an autonomous storefront. They need clean product data, hard approval limits, and a buying journey an agent can safely assist.
shopify
Shopify Theme vs. Custom App vs. Headless: Which Build Do You Need?
A decision guide for Shopify merchants choosing between a theme rebuild, custom app, or headless storefront — including the costs and constraints that rule each option out.
9 min read
shopify
Shopify Website Audit: What a Core Web Vitals Audit Should Actually Find
A practical Shopify website-audit checklist for merchants who need to isolate Core Web Vitals, technical SEO, conversion and app-cost problems before approving a rebuild.
9 min read
shopify
Best Shopify Agencies: A Verified Shortlist and Selection Guide
How to shortlist a Shopify agency by need, not by a generic top-10 list — methodology, an RFP checklist, red flags, and disclosed profiles.
10 min read
ecommerce
Most Profitable Products to Sell Online: Margins & Validation
A framework for finding profitable products to sell online, real unit economics (including 2025–2026 tariff changes), and how to validate demand before buying stock.
13 min read
shopify
Shopify Conversion Rate Optimization: A Data-Backed Playbook
Real Shopify conversion benchmarks, a repeatable audit method, and a prioritized tactics list by funnel stage — sourced, not guessed.
14 min read
shopify
How to Set Up a Shopify Store: Complete Launch Checklist
A step-by-step Shopify setup guide — costs, admin configuration, payments, legal pages, sales channels and a full pre-launch checklist.
14 min read
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